The Flagship Species Fund - 2011

The Flagship Species Fund


The Flagship Species Fund provides practical support for the conservation of endangered species and their habitats in developing countries, focusing on so-called "flagship species".


Launched in 2001, the fund is a joint initiative between Fauna & Flora International (FFI) and the UK Government's Department for Environment, Food and Rural Affairs (Defra). In addition, matched funding is sought each year from our corporate partners.


Flagship species are considered to be symbolic to either international or local audiences, and can be used to raise awareness or support for conservation efforts. However, the Fund aims to support projects which go beyond single species conservation, but bring broad benefits to a habitats or wider ecosystem. The Fund's key taxonomic focus remains on primates, turtles and trees.


The Flagship Species Fund is focused on supporting the work of locally-based conservation NGO in the developing world, particularly those who have previous or ongoing relationships with FFI or other UK-based international conservation organisations. Projects can be based in any developing country.


Defra has now renewed its commitment to provide funding for 2011, and the FFI/Defra Flagship Species Fund is looking to support 3-4 projects at a level of £5,000 to £15,000 (the average budget being less than £10,000).


Deadline - 25th February 2011.



The criteria for application are as follows:

1. The application should be made by, or on behalf of, a local NGO;

2. The Fund generally supports projects in less developed countries;

3.  The Fund supports projects with a clearly defined conservation outcome - usually field based projects focusing on direct conservation action; to date projects have focused on survey and research, direct species intervention, education and training, and to some extent policy and planning;

4. In line with the FFI mission statement, Flagship Species Fund projects are expected to take account of human needs in their planning and operation;

5. Although focused on "flagship species" it is expected that projects can demonstrate impacts beyond the single species, and on the wider habitat and ecosystem;

6.  Projects must fit with the taxonomic priorities of the Fund. In previous years funding has been restricted to projects focused on primates, turtles and trees. These are still identified as the priority taxa for investment, however Defra consider a small number of projects outside these criteria, which address other high profile flagship species or clear situations of "locally appropriate flagship species", where specific relevance of a species has already been established by a local community with which the project will work.

7.  Flagship Species Fund projects are typically of 6-18 months duration, and ideally should be in a position to start in mid 2011


Application procedure

Applicants should produce a one or two page project concept (in English) including the following information:

·        The focal flagship species/taxa, and justification for its status as a flagship

·        The country of operation

·        The name of the applicant (local in-country) organisation

·        The total budget and other sources of finance

·        The amount requested from the Flagship Species Fund

·        The conservation problem to be addressed

·        The objectives of the project

·        The proposed activities

·        The expected outcomes

·        The timeframe for the project

·        Contact persons in applying institution/agency (and in FFI, if relevant)

·        Project concepts can be sent to the Flagship Species Fund coordinator at amy.hinsley[at]

For more info email to:


The NGO Funding Consultants


The Vegan Organization for Social Justice Worldwide